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Whether you want to deeply hydrate, calm your skin or simply enjoy a moment of self-care, a face mask can make a big difference. In this blog, you'll discover what a face mask actually does, when and how to use one, the different types of Korean face masks, and which ones are best suited to your skin.
What is a face mask in skincare?
A face mask is a targeted treatment used once or a few times per week to address specific skin concerns. Unlike daily products, masks contain a higher concentration of active ingredients and are left on the skin for 10 to 20 minutes to deliver visible results. From hydrating sheet masks to exfoliating clay masks — there’s a Korean face mask for every skin mood.
Types of face masks
✧ Sheet masks
Infused with serum-like ingredients, sheet masks deliver intense hydration and nutrients. They're perfect for a relaxing moment and give your skin an instant glow.
✧ Wash-off masks
These masks are rinsed off after 10-15 minutes and come in different textures like clay, gel, or cream. Ideal for exfoliating, detoxing, or soothing sensitive skin.
✧ Sleeping masks
Apply these as the final step in your PM routine — they work overnight to deeply hydrate and repair your skin barrier while you sleep. Great for dry or tired-looking skin.
✧ Clay masks
Clay-based masks are perfect for oily and acne-prone skin. They absorb excess sebum, unclog pores and leave the skin feeling refreshed and mattified. Popular ingredients include kaolin, bentonite, and volcanic ash.
✧ Hydrogel masks
These cooling masks fit the skin snugly and help deliver active ingredients more effectively. They’re often used for anti-aging or brightening purposes, giving your skin a luxurious treatment feel.
Face masks by skin concern
Mary & May Calendula Peptide Ageless Sleeping Mask
Dehydration – soothes and deeply hydrates overnight.
Thank You Farmer Rice Pure Scrub Pack
Dullness – gently exfoliates and restores radiance.
Some By Mi Super Matcha Clay Mask
Acne – tightens pores and purifies blemish-prone skin.
I'm From Mugwort Mask
Redness – calms inflammation and soothes sensitive skin.
Mary & May Glow Washoff Pack
Uneven tone – evens out skin and gives a healthy glow.
Mary & May Idebenone Mask
Fine lines – rich in antioxidants to smooth and firm the skin
Face masks by skin type
Isntree Real Mugwort Clay Mask
Normal skin – gently purifies while maintaining balance.
I'm From Honey Mask
Dry skin – replenishes moisture and strengthens the barrier.
Round Lab Mugwort Calming Mask
Combination skin – balances oil and soothes sensitivity.
Innisfree Volcanic Clay Mask
Oily skin – absorbs sebum and purifies pores.
Purito Cica Barrier Sleeping Pack
Sensitive skin – strengthens the skin barrier and calms irritation.
Frequently Asked Questions about Face Masks
✧ When should I use a face mask in my routine?
Use your face mask after cleansing and optionally after toner. This allows the ingredients to penetrate better. Follow up with serum and moisturizer.
✧ How often should I use a face mask?
1 to 3 times a week is ideal — depending on your skin type and the kind of mask. Clay and exfoliating masks are best limited to once a week, while hydrating masks can be used more often.
✧ Can I combine different types of masks?
Yes! This is called multi-masking. Use a clay mask on oily zones and a hydrating mask on dry areas — perfect for combination skin.
✧ Should I moisturize after using a mask?
Always. Even after a hydrating mask, lock everything in with a moisturizer to keep your skin barrier happy and healthy.
✧ Which mask is right for my skin type?
Check out our recommendations per skin type and skin concern above, or try multi-masking if your skin has different needs.
