LW K-beauty Blog

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10 Jun 2026

Sensitive skin reacts quickly to triggers such as fragrance, alcohol or too many active ingredients. The key is a calm routine focused on soothing, restoring and protecting the skin. Choose mild, frag ... Read more

29 May 2026

The ultimate guide for SPF: Which sunscreen fits your skin?

This blog explains what SPF is, why daily sunscreen is important and how to choose the right formula for your skin. It covers UVA and UVB protection, reapplication, Korean SPF benefits and advice for acne, breakouts, eczema and sensitive skin. The blog also answers common SPF questions and guides readers to the SPF test and sunscreen range. Read more

11 May 2026

This sunscreen is not sticky

Sunscreen can feel sticky, but it doesn’t have to. Here you’ll find 3 non-greasy sunscreens for your face and 3 top sunscreens for your body that absorb quickly, plus tips to prevent stickiness and a helpful FAQ.
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10 Apr 2026

Spring-ready skin: a guide to a fresh glow after winter

Spring-ready skin starts with smart switches. Discover how to refresh your routine after winter with lighter textures, more glow and essential SPF. Read more

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