LW K-beauty Blog

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12 Aug 2021

The It’s Skin Power 10 Formula Effector Line

It’s finally here! The It’s Skin Power 10 Formula Effector line! A cult favorite line of 13 highly potent serums. Today we will discuss all thirteen and what skin types and skin problems they’re ... Read more

23 Oct 2017

To Hydrate or To Moisturize?

I can confidently say that the day I realized there’s a difference between hydrating and moisturizing, my skin was saved. I think because we see these terms being used interchangeably by cosmetics companies, we are lead to think that they are one and the same thing. Distinguishing between the two plays a big part in Korean skincare, and personally this misconception has caused my skin a lot of distress. I wish someone had told me there’s a substantial difference between moisturizing and hydrating. But now that I’m wiser, I want to pass the knowledge off to you lovely readers! Read more