Get to know Korean beauty brand Beauty of Joseon. The Joseon Dynasty was an important period in Korean history that spanned centuries. The Joseon elite frowned upon lavish adornments and excessive makeup, preferring subtle and natural beauty and focusing on a clear, healthy skin.
The brand Beauty of Joseon is inspired by this timeless beauty, and interprets it in a contemporary way. They refer to the wisdom and the elegance of Joseon women from the upper aristocratic class of Joseon society.
Beauty of Joseon Dynasty Cream
The skincare by Beauty of Joseon is formulated in line with the notion that purity, simplicity and subtle beauty are more powerful than excess. They make use of the Hanbang, a medicinal Korean tradition, with botanical ingredients like ginseng, green tea, lotus root and ginger. Beauty of Joseon truly believes that the use of these traditional, classic ingredients are beneficial for the condition of your skin.
Purchase Beauty of Joseon at Little Wonderland
Are you ready to take beauty cues from centuries of Joseon wisdom? Order Beauty of Joseon before 20:00, and we’ll send your products your way the same day. If you spend over 40 euros, you’ll get a gift.