“If I don’t go to bed looking like a glazed donut, I’m doing it wrong.” – Hailey Bieber

 

And Hailey’s got a point because that means waking up with a gorgeous glow! 

Glowy skin is the result of a healthy skin barrier, a well-balanced skincare routine, and the right hydrating and protective products. Unlike a 'makeup glow', this glow comes from within and is proof of a well-nourished complexion. 

More and more skincare lovers are on the hunt to enhance their natural glow. And that’s exactly what makes us happy. That’s why we’ve created a complete Korean skincare routine in 4 steps, with three glow heroes for each step.

Here you glow. 

 

Step 1: Cleanser

A radiant complexion starts with a clean base. Choose a cleanser that gently exfoliates or leaves the skin glowing – without stripping it dry.

Beauty of Joseon Radiance Cleansing Balm

Beauty of Joseon Radiance Cleansing Balm - €19,99

With rice bran water and ferments – melts away makeup and leaves a soft glow.

SKIN1004 Madagascar Centella Light Cleansing Oil

SKIN1004 Madagascar Centella Light Cleansing Oil - €19,99

Lightweight oil that removes impurities without a greasy finish – Centella adds a calming glow.

Heimish All Clean Green Foam

Heimish All Clean Green Foam - €11,99

Low pH formula with Centella and tea tree – effectively cleanses while respecting the skin barrier.

Step 2: Toner/Essence

Glow starts with hydration and smoothing your skin texture.

I’m From Rice Toner

I’m From Rice Toner - €28,99

Brightens and hydrates thanks to 77.8% rice extract. A cult favorite for that glow-from-within look.

Cosrx Advanced Snail 96 Mucin Power Essence

Cosrx Advanced Snail 96 Mucin Power Essence - €23,99

Famous for deep hydration and repair – leaves skin plump and glossy.

Isntree TW-Real Bifida Ampoule

Isntree TW-Real Bifida Ampoule - €25,99

Rich in ferments and niacinamide – for a smoother, more even skin tone and healthy glow.

Step 3: Serum/Ampoule

Serums are the MVPs when it comes to serious glow and skin improvement.

By Wishtrend Pure Vitamin C 21.5 Advanced Serum

By Wishtrend Pure Vitamin C 21.5 Advanced Serum - €27,99

Vitamin C = glow! Helps fight dullness and fades dark spots.

Mary & May Niacinamide + Chaenomeles Sinensis Serum

Mary & May Niacinamide + Chaenomeles Sinensis Serum - €19,99

Brightens and evens out the skin – ideal for a glowing finish.

Torriden Dive-In Serum

Torriden Dive-In Serum - €24,99

Hyaluronic acid + panthenol for deep hydration and that glass skin effect.

Step 4: Moisturizer/Sun Protection 

Finish with a cream or SPF that locks in the glow and keeps your skin radiant.

Rice Pure Gel and Cream

Rice Pure Gel and Cream - €33,31 

A lightweight gel that instantly cools the skin thanks to green tea extract.

Laneige Water Sleeping Mask

Laneige Water Sleeping Mask - €28,99

A hydrating and calming overnight mask – made for all sleeping beauties!

Beauty of Joseon Relief Sun SPF50+

Beauty of Joseon Relief Sun SPF50+ - €19,99

Lightweight SPF with a subtle glow – cult favorite with no white cast.

Frequently asked questions about glowy skincare

✧How soon will I see results from this routine?
You’ll often notice more glow within 1 to 2 weeks – especially when cleansing, hydrating, and protecting with SPF consistently. For long-term improvement, stick to the routine for at least 4 weeks.
✧Can I combine this with other active ingredients?
Absolutely! Serums like Vitamin C or Niacinamide pair well with hydrating products. If you’re using exfoliants, introduce them gradually – especially for sensitive skin.
✧Is this routine suitable for sensitive skin?
Yes! Go for calming ingredients like Centella, panthenol or rice extract. We recommend patch-testing new products first.
✧Do I have to use every product in each step?
Not at all. Choose one product per step that suits your skin type or preference. The goal is a routine that works for you – not someone else’s.