LW K-beauty Blog

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12 Aug 2021

The It’s Skin Power 10 Formula Effector Line

It’s finally here! The It’s Skin Power 10 Formula Effector line! A cult favorite line of 13 highly potent serums. Today we will discuss all thirteen and what skin types and skin problems they’re ... Read more

17 Jan 2018

Sheet masks 101: Everything You Need to Know about Sheet Masks

Sheet masks are arguably the most popular Korean skincare product. For good reason, they're convenient, inexpensive, and effective. When used properly and regularly, sheet masks can have amazing effects on your skin both instantly and in the long run. Because sheet masks seem so easy and straightforward, not many people take the time to actually research sheet masks. Read more

3 Jan 2018

Korean 7-Skin Method

A short while back I wrote a post about the 10-step Korean skincare routine. While this is the most mainstream routine in Korea, there is a trend that’s getting more and more hype, called the ‘7 Skin Method’. When I read about this, I was very intrigued, because this new skincare routine only involves 1 skincare product. I thought ‘how can a Korean skincare routine only include 1 product?’ I would love for this to work because using only 1 product means it’s cheap!!! Read more

23 Oct 2017

To Hydrate or To Moisturize?

I can confidently say that the day I realized there’s a difference between hydrating and moisturizing, my skin was saved. I think because we see these terms being used interchangeably by cosmetics companies, we are lead to think that they are one and the same thing. Distinguishing between the two plays a big part in Korean skincare, and personally this misconception has caused my skin a lot of distress. I wish someone had told me there’s a substantial difference between moisturizing and hydrating. But now that I’m wiser, I want to pass the knowledge off to you lovely readers! Read more