Your dad, boyfriend or any man still not into skincare?

We’ve got you. Like with anything new, it takes some getting used to. If someone’s never used skincare (or only the occasional face cream), even a simple routine can feel like a big step. That’s why we’re keeping it easy: think of this as the starter pack for skincare. A fresh start toward a healthy, well-cared-for face.

Our 3-step routine is designed for men who want to take care of their skin, but without the hassle. Giving it as a gift? It’s simple enough not to overwhelm them. Buying it for yourself? You’ll be glad to know it takes just five minutes a day, and your skin will thank you for it.

And here’s the good part: starting June 19, we’re launching this routine as a complete skincare box. Officially for Father’s Day but really, it’s about getting more men into skincare. Let’s just call it “Getting Men Into Skincare Day”, right? 

The box is discounted and includes a short, easy-to-follow guide – so even the most clueless newbie will know what to do. Simple, clear, and yes: effective. 

The Toolbox for Men

This box has everything you need for a fast, effective routine. One box. A few easy steps. Done.

ROUND LAB Cleanser

ROUND LAB Birch Juice Moisturizing Cleanser – 150ml

Cleans your skin without drying it out. A fresh start to the day.

APLB Cream

APLB Hyaluronic Acid Ceramide HA B5 Cream – 70ml

Hydrates, softens and strengthens the skin – without feeling greasy.

Beauty of Joseon SPF

Beauty of Joseon Relief Sun SPF50+ – 50ml

Lightweight sunscreen that absorbs quickly, with no white cast. Daily protection you’ll actually want to use.

 

Why it works

  • Just 3 steps: cleanse, hydrate, protect
  • Full-size products in one easy set
  • Suitable for every skin type – dry to oily
  • Gift-ready & offered at a special price

The routine: fast, simple & effective

  1. Cleanse – morning and night
  2. Hydrate – with a nourishing cream
  3. Protect – SPF, every morning

 

For men who want more than just the skincare basics :

Already familiar with skincare? You've got our respect. And yes – we’ve got way more than just the basics. It’s time to ditch the ‘3-in-1’, ‘quick fix’ promises. Real skincare takes a little more time. And that’s okay.

Believe us: there’s nothing taboo about selfcare. In fact, we encourage you to take more time for yourself. For your skin. For your mind. Curious to explore beyond the starter set? You can always chat with one of our in-house skincare experts.

So, to all the men: You’ve got this!