Telling stories. Making brands shine. Building relationships with influencers and the press. Creating impactful campaigns and inspiring content that moves our community.

That’s what you’ll be doing as our new PR & Influencer Marketeer. You are the creative mind and connector who ensures our brands stand out – both online and offline.

Does this sound like your world? Perfect — we’d love to meet you.

About your role as PR & Influencer Marketeer

As your trusted skincare guide, Little Wonderland inspires and supports thousands of customers every day. Our mission: to provide the best products, knowledge, and experience so that everyone can get the most out of their skin.

In this role, you’ll be responsible for strengthening our brand identity through PR, influencer marketing, and social content.

You’ll design creative campaigns, build strong relationships with influencers and press, and create social content that resonates with our audience.

From setting up influencer campaigns and organizing PR events to producing Instagram Reels and TikTok videos, you’ll bring our brand stories to life and make sure they’re seen — and shared.

You’ll work closely with the marketing and e-commerce teams and report directly to the Head of Brand & Digital. Together, you’ll ensure that Little Wonderland inspires and connects online, while keeping our brand identity consistent and distinctive.

Your responsibilities

• Setting up and coordinating influencer campaigns, from selection and briefing to execution and evaluation.

• Building and maintaining relationships with influencers, press, and content creators.

• Organizing PR and influencer events, such as product launches, collaborations, and brand activations.

• Creating brand stories and press releases that bring our vision and products to life.

• Developing engaging social content, including Instagram Reels, TikTok videos, stories, and posts.

• Identifying trends and opportunities in influencer marketing, PR, and social media.

• Analyzing and reporting on campaign results, ensuring continuous optimization.

Your profile

• Bachelor’s degree (or equivalent work level).

• 2–4 years of experience in PR, influencer marketing, social content creation, or brand marketing, preferably in beauty, retail, or lifestyle.

• Creative mindset combined with a hands-on approach: you can both design and execute campaigns.

• Experience in creating and editing photo and video content (e.g., Reels, TikTok).

• A strong network or proven experience working with influencers and press is a plus.

• Excellent communication skills and a fluent, error-free writing style.

• Organized and result-driven: you keep oversight and meet deadlines.

• Affinity with beauty products, storytelling, and social media trends.

• Experience with data analysis and reporting is an advantage.

What we offer

• A dynamic and varied role in a multicultural, innovative company.

• A young, close-knit team full of creative and ambitious professionals.

• Plenty of room for initiative, ideas, and personal growth – your input matters.

• An open and informal work environment that encourages responsibility and curiosity.

• A contract of 32–38 hours per week with attractive employment conditions.

• 24 vacation days (based on a 38-hour workweek).

• A competitive package of secondary benefits, including pension scheme and travel allowance.

• Discounts on our products.

Interested?

Send your CV and a short motivation letter by September 21 to Mandy Jeurissen at [email protected]. We look forward to hearing from you!

Acquisition in response to this vacancy is not appreciated.

Inclusivity at Little Wonderland

At Little Wonderland, we believe in an inclusive culture where everyone feels welcome and valued. We encourage everyone to apply — regardless of background, identity, or preference.

About Little Wonderland

As your trusted skincare guide, Little Wonderland offers our (potential) customers the knowledge, guidance, and tools to get the very best out of their skin.

We are active across Europe, working with short communication lines and personally committed to delivering the best experience for both customers and employees. At the same time, we are a dedicated and diverse team that collaborates, learns, and grows together. Currently, about 50 colleagues work from our headquarters in Elst and our store in Utrecht.

To strengthen our team, we are looking for a creative and driven PR & Influencer Marketeer who will contribute to our growth and mission.