Purito

PURITO is a cruelty-free Korean brand that includes natural ingredients that are EWG Green safe, toxin and chemical-free. Instead of turning to harmful chemicals, PURITO turns to nature. They believe in transparency and natural ingredients that work on the skin: that's why their ingredient list is always very clear. They use eco-friendly packaging, never test on animals, and they believe in making great skincare affordable so everyone can use it. All of their products are safe for sensitive skin as well as acne prone skin. Their skin-friendly, all-natural approach protects, strengthens, and beautifies your skin! Just like a healthy root grows a healthy tree, health is the root of glowing skin. Dramatic short-term results are exciting, but they don’t last. With PURITO you will enjoy life-long healthy skin.

Purito Clean Beauty

PURITO is firmly against the use of innocent animals in the production and testing of cosmetics. This brand works in a 100% cruelty-free environment where no animal testing is done. About 80% of the products are suitable for vegans, only a couple products contain animal-derived ingredients such as snail mucin. They donate a portion of their profits to the Best Friend Animal Society. PURITO is always striving towards more sustainable formulation and packaging practices. Instead of using excessive packaging, the brand uses environmentally-friendly recycled paper packaging for all of its products.

With sensitive skin in mind, Purito’s products are formulated with natural and organic ingredients that are free from harmful chemicals. Here's a list of ingredients Purito never uses in their products: paraben, ethanol, PEG, mineral oil, silicone, triclosan, petrolatum, sulfate, phthalate, oxybenzone, synthetic fragrance and synthetic colorant. Click here to see all vegan Purito products. 

Purito Skincare

Besides being eco-friendly, they’re also incredibly skin-friendly – soothing, nourishing and incredibly moisturizing, Purito will help transform your skin and create a lovely, natural glow. PURITO is not just suitable for sensitive skin but also normal, dry, oily, acne-prone and aging skin. With PURITO’s extensive line of products, it’s easy to find everything your skin needs! From cleansing oils to advanced serums, Purito has something for all your skincare needs. 

The Purito Centella line is one of their best sellers, because it contains a high amount of Centella Asiatica extract in each product in this line. Centella Asiatica extract is anti-inflammatory. It calms the skin, helps to improve skin texture while moisturizing the skin and increasing your skin barrier. If you deal with sensitive or acne prone skin this line is perfect. You can incorporate many of the Centella Green Level line products in your daily skincare. After cleansing, apply the Centella Green Level Calming Toner to give your skin a hydration boost. For a smoother skin complexion, exfoliate with the Centella Green Level All In One Mild Pad. Continue with the Centella Green Level Buffet Serum, a most wanted item. This serum promotes collagen synthesis and activates cell tissues to calm trouble scars while moisturizing the skin. Next, use the Centella Green Level Recovery Cream to seal in the moisture. 

How does Purito Centella Toner work?

The Purito Centella Toner is free of essential oil. It makes rough skin caused by external irritation feel smooth and healthy by strengthening the damaged skin barrier with 10% Centella Asiatica Extract, while soothing the irritated skin and tightening pores with Witch Hazel Extract. It is a weakly acidic (pH5.5), alcohol-free toner that is suitable for all skin types including sensitive skin.

How does Purito bb cream work?

Purito Cica Clearing BB Cream is a light, multifunctional BB cream with broad spectrum SPF38 PA+++. It contains several ingredients that moisturize, strengthen and protect skin, calms it and makes it look radiant and perfected. Besides that it leaves a natural finish with its range of 3 beautiful colors that makes it suitable for many skintones. And it also protects the skin from UVA and UVB rays with SPF38/PA+++.

What is bb cream?

BB-cream stands for Blemish Balm Cream and is similar to foundation. A big difference is that it isn't just make-up, but skincare too. The BB cream is an 'all in one'-product, because it moisturizes, protects against UV and because it camouflages impurities and evens out your skin tone. 

Buy Purito

Curious about Purito? Check out the entire collection on Little Wonderland and discover all our products. We have a wide range of Purito products, so that you can always find the right product. Whether it is a face mask or a face cream, Little Wonderland is the right place for it. If you order before 8 p.m., you will receive it tomorrow! With every order you receive free samples, and on orders above €40, you also receive a free sheet mask. Moreover, with every order you save our Wonder Points, with which you can redeem great promotions on your favourite products. 

Our top brands: Cosrx | Dr. Jart+ | Etude House | Missha | Laneige