LW K-beauty Blog

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7 Jul 2025

In this blog, we dive into the world of serums, explaining what they are, how to incorporate them into your skincare routine, and which serum is ideal for your skin type. We explore different types of ... Read more

24 Oct 2020

Cruelty free glass skin routine

K-beauty is famous for its innovative approach to skin care, unusual ingredients and trendy packaging. But there's something else that can be added to the expanding list of popular K-beauty phenomena: Glass Skin. Glass skin is a certain look that's very popular in Asia, and it's a counterpart of the more matte look that's been idealized in the West for some time. And there has been a noticeable shift, as glass skin is gaining more and more popularity outside of Asia. Read more

23 Oct 2017

To Hydrate or To Moisturize?

I can confidently say that the day I realized there’s a difference between hydrating and moisturizing, my skin was saved. I think because we see these terms being used interchangeably by cosmetics companies, we are lead to think that they are one and the same thing. Distinguishing between the two plays a big part in Korean skincare, and personally this misconception has caused my skin a lot of distress. I wish someone had told me there’s a substantial difference between moisturizing and hydrating. But now that I’m wiser, I want to pass the knowledge off to you lovely readers! Read more