LW K-beauty Blog

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12 Nov 2022

Do you ever scroll TikTok in your spare time? Then you may have already seen the latest skincare trend passing by: Skin Cycling. With Skin Cycling, you divide your skincare products over 4 days to avo ... Read more

29 Apr 2022

Bathroom shelf or fridge: Where should I keep my cosmetics?

Do you pay attention to where you store your cosmetics? If you love your skincare and makeup, you should not mindlessly place your products. Inappropriate storage might lead to early spoiling of certain formulas and ingredients. Read more

25 Mar 2022

The skin beyond the chin: Caring for your hands, feet, and body

When we think of skincare, we mostly tend to think about our faces. You have skin all over your body but most of us put the time and money into our facial skin. And for good reason, our face does require care and attention, since it is the most exposed skin. But out of all areas of the skin, the hands and feet are the most hardworking and endure the most. In skincare and body care they are viewed as low priority; the body as a whole tends to be more neglected than the face.
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21 Feb 2022

The Gender of Makeup: South Korea VS the West

Makeup is made for women - right? Our western society might lead us to this assumption. But throughout history, women and men alike applied makeup to comply with contemporary beauty standards.

How does Korean culture deal with men & makeup? And might it be more progressive than ours? Read more

20 Jan 2022

Is the Korean 10-step routine outdated?

Does it actually take 10 steps to provide sufficient care for your skin? At first glance, the Korean skincare routine can appear quite time-consuming. But do more steps result in better care? Or is less more? Read more

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