The skin around your eyes is thinner, more delicate, and more vulnerable than the rest of your face. That’s why this area deserves extra care. In this Skin Talk, we’ll walk you through why eye care is essential, what eye creams and serums actually do, and how to apply them correctly – without irritating the skin.
What does an eye cream or eye serum do?
Eye care products are specially formulated for the fragile skin around your eyes. They help hydrate, soothe, brighten or firm – depending on your needs. Think fine lines, dark circles, puffiness or dehydration. Eye creams tend to be richer and comforting, while eye serums are lighter and more concentrated. Always apply with your ring finger and gently pat the product in – never rub.
Types of eye care
✧ Hydrating eye care
Hydration is the foundation of every eye care routine. Ingredients like hyaluronic acid or panthenol reduce dryness, smooth fine lines, and keep the skin supple.
✧ Anti-aging eye care
To reduce wrinkles and fine lines around the eyes, look for peptides, retinol or bakuchiol. These ingredients support collagen production and firm the skin.
✧ Brightening eye care
Dealing with dark circles or tired-looking eyes? Ingredients like niacinamide, caffeine or vitamin C can help brighten and even out the under-eye area.
✧ Eye care for puffiness
If you experience puffiness or swollen eyes, go for cooling textures and ingredients like green tea or caffeine. For extra effect, use a metal-tipped applicator or store your product in the fridge.
Eye care by skin concern

Thank You Farmer BakuVita Eye Serum
Dark circles – brightens and refreshes the under-eye area.

Petitfee Gold & Snail Eye Patch
Puffiness – reduces swelling and delivers a cooling effect.

Beauty of Joseon Eye Serum
Fine lines – firms and smooths with retinal and ginseng.

Pyunkang Yul Eye Cream
Dryness – deeply nourishes and relieves tightness.

Isntree TW-Real Eye Cream
Sensitive skin – gentle formula with ceramides to protect and soothe.
Frequently Asked Questions about Eye Care
✧ When should I use eye cream?
Apply eye cream twice a day – in the morning and evening – after cleansing and before your serum or moisturizer. This ensures the delicate eye area gets the targeted care it needs.
✧ How do I apply eye cream properly?
Take a small amount (about the size of a rice grain) and gently pat it around the eye area using your ring finger. Start at the inner corner and move outward. Never rub the skin – gentle tapping is enough.
✧ Should I apply eye cream on upper eyelids?
Apply eye cream around the orbital bone – under the eye and just below the brow bone. Avoid the moving eyelid and waterline to prevent irritation.
✧ Can I combine eye cream with SPF or makeup?
✧ Do I really need a separate eye cream?
Yes – the skin around your eyes is thinner and more prone to dryness and signs of aging. A dedicated eye cream or serum targets this area more gently and effectively than regular face moisturizers.

Viral K-Beauty









